Are you looking to become a digital marketing expert? With the increasing demand for digital marketers, now is the perfect time to make your mark in this ever-growing industry. But it’s not always easy to know where and how to start.
There are so many different strategies and tactics available that it can be overwhelming to figure out which ones work best.
I put together this guide to help you become a successful digital marketer.
You'll learn everything from: what is digital marketing? How does it work? What skills must you master? Like SEO, content creation, and social media management, email marketing, and more.
So if you're ready to start your career as a digital marketer without further ado, let's get started!
What Do Digital Marketers Do?
Digital marketers help companies plan, do, and manage digital marketing campaigns. This includes creating content that helps build customer relationships, promote products or services and drive conversions.
For example, a digital marketer might be in charge of a company’s website design, SEO (Search Engine Optimization), analytics tracking, and social media campaigns.
Furthermore, they may be responsible for creating optimized content for the search engines, such as blog posts, videos, and graphics.
Is Digital Marketing A Good Career?
So, you're wondering if this career path is right for you? Absolutely! As the digital world expands, digital marketing positions become increasingly sought after.
Besides, you have many roles within digital marketing, and it's a great way to get creative while still maintaining an analytical mindset. Just to give you an idea of the growing trend in this industry.
The digital marketing market is worth USD 321 billion and is growing. It is expected to be worth USD 671.86 billion by 2028. This growth is because more people are using digital channels to consume and create content than ever before.
More businesses will start to need people who are experts in digital marketing, which will create more job opportunities. To help these businesses, digital marketing experts can improve the performance of their advertising campaigns, write SEO content to attract organic traffic to their websites, or perform other digital marketing tasks.
For this reason, a digital marketing career is ideal for anyone looking to work in an innovative and fast-paced environment.
What Technical Skills Does A Digital Marketer Need?
Let's look at several important skills you must develop to guarantee your success in the digital marketing industry.
1) SEO (Search Engine Optimization
One of the most crucial skills digital marketing professionals need to have is an understanding of how SEO works and how to optimize content for search engines.
Understanding the principles of SEO will help digital marketers to create content that ranks highly on Google, Bing, and other search engines.
In return, this will help businesses bring more organic web traffic to their websites. Meaning they can reach more potential customers and increase their sales.
2) Content Creation
Learning to create enticing and high-quality content is essential for digital marketers. It's important to know how to write compelling copy and include visuals that can attract people's attention and keep them engaged.
Creating content for blogs, websites, social media accounts, and other digital channels can help marketers build relationships with their audiences, promote their products or services, and increase brand awareness.
3) Social Media Marketing
Understanding how to market on social media platforms such as Facebook, Instagram, Twitter, and Google ads is another must-have skill for digital marketers.
Social media marketing involves creating interesting content that appeals to the target audience and optimizing campaigns for maximum engagement.
Good social media marketing helps businesses save money on advertisement costs and bring in more clients.
4) Analytics and Reporting
Looking at analytic reports and understanding the data is a great way to measure the success of digital marketing campaigns.
For example, knowing which blog posts are the most popular, which social media platforms bring in the most followers or engagement, and other metrics.
This will help digital marketers create more effective campaigns that reach their desired audiences and achieve their goals.
5) Project Management
Finally, digital marketers must also have project management skills. This will enable them to work on multiple tasks at once and make sure that all projects are completed on time.
Project management involves creating detailed plans, delegating tasks to team members, and managing deadlines. These skills will help you stay organized and succeed in your campaigns.
5 Steps - How To Get Into Digital Marketing?
One of the biggest mistakes and stressing about how to become a digital marketer is trying to learn everything at once. You don't need to become an expert in every field to make a career in digital marketing.
The best way to get into digital marketing is to start with the basics and then expand your knowledge from there.
Here are five steps you can take on your journey to becoming a digital marketer:
1) Develop Your Technical Skills
I consider some skills more important than others. Now I'm not saying that you should become an absolute pro in the ones I mentioned before. However, SEO and content creation should be your priority, as they are essential for digital marketers.
Many companies seek digital marketing professionals who can write high-quality content for their websites and optimize it for search engines. I have encountered professionals earning up to $700 per written content.
So what can you do to learn these new skills?
Step 2) Build a Website
A quick and easy way to showcase your work is to build a blog. You can use it as your digital marketing portfolio, where you can write content to later exhibit to your potential clients. Letting them get an idea of your content's quality and experience.
Also, having a blog helps you practice your SEO skills, and later you can monetize your blog with affiliate offers or Google AdSense and make some extra money.
You can use a free platform like WordPress to create your website, although I recommend using a custom domain so it looks more professional.
YouTube is your greatest buddy for learning how to build a blog. I learned how to build Jordan Alexo's blog from Ferdy Korpershoek's tutorials. I recommend you check out his in-depth videos.
Furthermore, also choose a good web hosting service, so your website runs smoothly. My preferred company is WPX Hosting. I've been with them for three years and never had any issues.
Step 3) Get Familiar With Digital Marketing Tools
As a digital marketing expert, you'll be expected to know how to use the tools of your craft. The software you need depends on the marketing strategy you're using.
1) SEO Tools
Step 4) Gain Experience
Once you've learned the basics and have a nice-looking blog with a few blog posts, it's time to get some practice under your belt.
1) Offer To Write ContentWith a blog at hand, you can offer to write high-quality guest posts for other websites and link back to your own blog. This will help you build experience, and you can add the links you've earned to your portfolio.
My rule of thumb is to write content for other websites like it's your own. Always try to provide maximum value; soon, some companies will want to pay you to continue writing for them.
That was how I landed my first gig. So contact several relevant websites and offer to write for them.
2) Offer Your ServicesStart offering your services to clients, friends, or family. You don't need to charge them if you don't want to; just having someone relying on you is a great motivator.
If you've built a blog, post your resume and contact information to display you're available for hire. You can also join digital marketing Facebook groups or Reddit forums like r/forhire to get more exposure.
3) Look For Digital Marketing InternshipsTry to find digital marketing internships where you can gain experience and build your portfolio. Create a strong cover letter that highlights your experience and knowledge.
Don't forget to mention the blog you've built and any client projects you have worked on. Most companies offer unpaid internships, so keep an eye out for those.
Step 5) Become a Digital Marketing Specialist
Being great at anything requires knowledge and experience. It's not enough to just read books and watch videos. You need to practice and apply what you learn.
So, your journey as a digital marketer never ends! That's one thing I love about this career path. There's always something new to learn, and you must stay up-to-date on the latest trends in digital marketing.
I say this because often, people end their careers as soon as they land their first job. So, if they land a job as a content writer, they become stuck in that role and don't progress beyond it.
However, you should strive to become a digital marketing specialist. In other words, master one craft before moving on to another – such as content writing, SEO, digital advertising, etc.
That way, you become an expert in one area. You can then combine that expertise with other digital marketing skills to become a well-rounded digital marketer.
The more experience and knowledge you have, the more attractive you'll be to employers. Besides, your earning potential will increase as well.
So, strive to become a digital marketing expert and never stop learning! That is the key to success in this industry.
3 To Help You Succeed In The Digital Marketing Landscape
Before we wrap this up, let's go over three of the most important tips I would give to anyone starting in digital marketing:
1) Have a PlanIt's essential to have a plan. Know your goals and create an actionable plan you can follow. Having a clear vision will help guide your decisions and make it easier for you to remain consistent.
I know it sounds a bit cheesy but grab a notepad or Evernote and write down a goal you want to achieve. That way, you will have a clear plan for getting there. For example:
"I want to work as a digital marketer for a company until the end of 2023. For this, I will specialize in SEO and digital advertising, taking courses in both topics and building a portfolio of projects. I will also look for internships that can help me gain hands-on experience and learn from other digital marketers."
2) Don't Give Up Too SoonIt's important not to give up too soon. Digital marketing is a long-term game, so it's essential that you stick with it and don't give up after the first few months when things get hard.
You need to keep learning and pushing yourself if you want to succeed in this field. Remember, the more effort you put in, the higher your chances of success.
3) Network, Network, Network!Finally, networking is one of the best ways to get ahead in digital marketing. Connect with digital marketing experts and build relationships with them.
Ask questions, get advice, and attend events or conferences related to digital marketing. You never know who you might meet or the connections you can make.
Last Thoughts About Digital Marketing
Digital marketing is an ever-evolving field requiring dedication to become a digital marketing expert.
You need to have a plan, be willing to put in the effort required for success and make sure you are networking with other professionals in this industry.
With these tips in mind, you can start your journey as a digital marketer today! If you stay focused on developing your skillset and building relationships with experienced marketers, there's no limit to what you can achieve.
Good luck on your path toward becoming an accomplished digital marketer!
Jordan Alexo is a digital marketer who's been making money online since 2011. He specializes in self-publishing, content creation and teaching others how to do the same thing he does best! He inspires you on his website with strategies that have worked for him and product reviews that help you grow your online business.
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